Why go online
- Researchers, as authors, require access to the largest possible audience to disseminate their findings; researchers, as readers, need the broadest possible access to the relevant literature
- No time lag: An article can be "published" -- posted on the Web -- as soon as it is accepted and prepared for publication
- Faster dissemination of scientific information by expediting peer review, editorial and production work, and distribution
- Interactivity: Enabling letters to the editor and discussions concerning articles to be created and distributed online and linked to the articles in question
- Reference linking: Linking to other electronic information, such as links between reference citations and article abstracts and between references to material on the Web and the remote sites themselves
- No space limitations and no length limitations: Add ‘extra’ on the site and save print cost
- Articles available online via Open Access have higher impact rates than proprietary online and print articles
Beyond a simple website
Putting up a simple HTML or PDF-based website is not enough, a complete journal site needs more
- Facility to conduct an extensive search across the full text of multiple journals (journals by Medknow)
- Facility to submit comments or remarks on published article
- Ability to go to other sites via reference and external linking
- Linking from other sites so that visitors can reach this site including from PubMed
- Good ranking with search engines enabling people to find your site
- Moving with internatioal trend: Metatags (e.g. DC metadata), user statistics (e.g. similar to COUNTER code), site structure (e.g. OepnURL), multiple mirroring (e.g. archiving at OAI compliant servers), and more
- Future-readiness – with changing norms and technology should be able to adapt quickly
- Mobile / hand-held device optimization
- Linking from PubMed, DOAJ, CrossRef, etc.
- Citation tracking and citation alerts
- Linking for bacterial species names and eponyms
- Revenue from AdSense, sales through secondary aggregating agencies, ALJC, etc.
- Translation into multiple languages
- Providing electronic data to bibliographic agencies such as PubMed, ISI, CABI, SCOPUS, DOAJ, etc.